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Cotton | Upcycled Denim

Upcycling is the process of taking already existing fabric and turning it into something new. Either a new garment or a similar style or by creating something completely new. Upcycled denim gives denim material new life and new purpose.

Denim is one of the most polluting fabrics out there. It has been overproduced. Yet, it is also one of the most durable. This makes it the perfect upcycling fabric.

Part of fighting for sustainability is learning what helps. We condone circular economics as opposed to linear. Upcycling closes the lifecycle of materials through repurposing. Upcycled denim takes jeans that would normally end up in a landfill and allows people to re-wear them thus cutting off the need to produce more waste. This, in turn, saves all natural resources.